Kara Dairy Free is produced using the liquid from pressed coconut flesh with added carotene, fruit extract and calcium. The ambient product has been developed to mimic the natural properties, taste and flavour of semi-skimmed milk, and contains 2% fat.
Manufacturer First Grade aims to build £5m in sales in the first two years, capturing a 5% share of the dairy-free milk market. In tests among 100 regular consumers of dairy-free milk, it scored higher for flavour, purchase intent and overall acceptance than rice and soya alternatives, according to marketing controller Graham Lee.
Kara (rsp: £1.29 to £1.59) goes into 300 Tesco Extra stores this month and into Whole Foods and Planet Organic stores next month.