Discounter Iceland has been seeking to take advantage of the woes of rival Tesco and Morrison’s by snapping up staff made redundant under its restructure.

A van with a billboard advertising store vacancies in buying, food technology, marketing and retail at Iceland, was parked outside the soon to be closed down Tesco HQ in Cheshunt today.

Thousands of Tesco staff are to be made redundant or taken voluntary redundancy under CEO Dave Lewis’ restructure, with its head office, soon to transfer to Welwyn Garden City, among the worst hit.

Iceland sent an identical van to the Morrison’s HQ in Bradford yesterday, days after it announced it was shedding 720 head office jobs.