The government has been called to clamp down on supermarkets that sell cut-price alcohol in an effort to reduce binge drinking.

The Federation of Licensed Victuallers Associations told MPs yesterday that supermarket alcohol sales should be considered as well as pubs and clubs, which may soon be forced to enforce minimum prices.

According to newspaper reports, the association’s chief executive Tony Payne said that supermarkets now accounted for 39% of alcohol sales.

He also pointed out that some supermarkets were selling brand name cider for just 51p a can, which is much more affordable than most pub prices.

“We have a lot of uncontrolled drinking,” he said. “We have got a problem with supermarkets as well as public houses. It is something that’s really got to be looked at.”