Toy Story characters including Buzz Lightyear and Woody are featured in a new range of fruit in jelly pots from Crosse & Blackwell.

Brand owner Princes has teamed up with Disney to launch the range under its 4Kids banner, which has been re-launched recently and also includes canned pasta and meatballs.

Rolling out now in six variants, the 125g pots (rsp: 65p) are packaged with a spoon and are targeted particularly at the children’s lunchbox market. They comply with Disney’s strict nutritional guidelines, contain real fruit juice instead of added sugar or artificial sweeteners, and have no artificial colours or preservatives. Shelf-ready packaging will also feature characters from Disney/Pixar’s Toy Story.

“Potted fruit makes up a significant portion of the ambient fruit sector,” said Crosse & Blackwell 4Kids marketing director Neil Brownbill. “The 4Kids fruit pot range combines fun with exceptional quality and the brand is perfectly positioned to bring a new product to the market.

“We are committed to growing the 4Kids range and the new fruit pots form part of a wider investment for the brand following the re-launch of our canned pasta and a new canned meatballs range.”

Topics