bread basket gps chip technology

Bread basket company Bakers Basco is rolling out the latest GPS tracking chips across its basket pool to tackle equipment misuse and theft in the run up to Christmas.

This comes after the successful introduction of tracking chips across Bakers Basco’s dollies, the wheeled trolleys used to move baskets around. These GPS tracking chips generated evidence for a number of court cases against equipment thieves.

“Our innovative tracking system exceeded expectations when we used it to cut down on dolly losses,” said Bakers Basco general manager Steve Millward.

“It was a no-brainer to build on this by putting chips into the baskets, so we could better connect our products to the internet of things.”

He added: “In addition to helping us combat basket theft, the new chips will be able to show Bakers Basco the position of individual baskets and on-site movements, giving our operations team the added benefit of knowing if the baskets have been stolen, or if they are being used for any purpose other than that for which they were designed. This will improve recovery levels by our special tactical team, which is dedicated to finding and reclaiming missing equipment.”