Sushi Daily has launched a chopstick sleeve made from excess salmon skin from some of its counters, as part of a new sustainability trial.
The limited-edition product has been made using 938 salmon skin offcuts taken from five of its kiosks in Paris. After being removed from the salmon, the skins – which would usually be wasted – were then frozen and transported to a French leather manufacturer, where they were made into 1,150 individual sleeves.
The products are currently on sale online via the chain’s sister-brand Kelly Loves, a snack brand founded by Sushi Daily founder Kelly Choi. They cost £21.95.
“The reusable set of metal chopsticks and upcycled custom holder adds another feel-good dimension to the sushi experience, and what’s more, we’ve ensured every part of the production process is environmentally-friendly too,” Miller added.
The limited-edition trial forms part of owner KellyDeli’s efforts to reduce food waste across its network of 1,000 kiosks globally – which includes 163 Sushi Daily counters in Waitrose and Asda stores – by 50% by 2025.
KellyDeli stores in the UK collect and redistribute surplus food at the end of each day through a partnership with food app Too Good To Go. The retailer has also launched a rice salad pot made from the cut-off ends of sushi rolls that would otherwise be binned. The product sells for £2.05, with 20p from each purchase being donated to food charity Action Against Hunger.
The news follows the launch of Sushi Daily’s first-ever loyalty scheme in October 2023. The points-based initiative – called Sushi Daily Club – enables customers to unlock free packs of sushi once they’ve collected enough stamps.