McCowan’s, the chewy sweets maker, is launching a new range of pre-packed Vimto bonbons. The company already
makes the Vimto chew bars and has once again joined forces with Vimto Soft Drinks to extend its offering.
Aimed at kids and adults, each 200g bag has an rsp of 99p, while its livery is in line with the soft drink’s usual branding. McCowan’s hopes the new offering will benefit from the £3.5m being put behind the Vimto drinks range.