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Birds Eye has called on retailers to make the frozen fish category easier to shop by using innovative merchandising techniques, such as selling frozen and chilled fish side-by-side.
Young’s Seafood has launched a new range of frozen fish fillets marketed specifically as an ingredient for fish dishes. Easy Cook comes in three variants white fish fillet chunks, pink salmon fillet chunks and smoked fish fillet chunks …
Young's Seafood has been praised by rivals for injecting some much needed value into the frozen fish category with its new Jamie Oliver range. The 12-strong line-up, which hits shelves next month, is Oliver's first major retail...
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