From KWL Wines and Spirits. Another new brand coming on to the FAB market. It will be backed by marketing support. Some listings have been agreed. Price: 99p for 250ml bottle Abv: 5.4% TARGET CONSUMER Davina Iafrate, 26, is a housewife and childminder from Langley Mill in Nottinghamshire I'm quite a big fan of alcopops and I'm always the first to experiment with new flavours that come on the market. I like the look of the bottle and the name Odyssey is a bit different from others I've drunk recently. I like the smell of it too. It smells quite fruity and sweet, just like pop really. But that's the point of alcopops ­ you can't really detect the alcohol in them. It looks quite lemony but tastes sweet and fruity. I like the flavours in it, and it tastes just how the bottle says it will taste. The only thing is that I thought it was lower in alcohol than it actually is. It is 5.4% which I think is quite high. It's OK, and I might buy it again, but it's not really adding anything new to what's already out there. I wouldn't go out of my way to look for it, but if it was on offer at the supermarket then I might be tempted. But my drink of choice would be Reef. I have been known to down a few of them on a night out. Rating out of 25 ­ 19 Sally Easton Master of Wine and wine buyer for Berry Brothers and Rudd This has an attractive bright pale lemon colour and a faint spritz. The nose is aromatic in a slightly chemical, candied, tropical fruit style. On the palate the light spritz freshens the palate and reduces the otherwise highly sugared and slightly cloying nature of the drink. The sweetness belies the 5.4% alcohol tag. It is a simple immediate drink which lacks weight and depth and leaves a confected finish in the mouth. This is not high quality. The packaging is undistinguished, lacking the imagination and verve of the ready-to-drink category; and it is designed to appeal to young women. Success rating out of 25 ­ 3 Graham Shearsby Board creative director, graphics, at Design Bridge Top marks for the most appalling design and a depressingly dull product. The neck label declares it is a "genuine sparkling drink" ­ Wow! So visionary! This is just what the market is craving for. You might have thought by the year 2001 we would all be whizzing around on personal jet packs, relaxing in floating swimming pools while friendly house robots tend to our every whim. What we actually have is this truly awful wine coloured dross that, as the back label tells us, began from surreal images and vision. I am afraid this is beyond any constructive criticism. Success rating out of 25 ­ 0 Steve Mayes Category controller at Landmark If impoverished students don't like a flavoured alcoholic beverage (FAB), premium packaged spirit or alcopop they'll mix it with something else ­ "can't waste it when you're skint!" What does it say about Odyssey if they pour it down the sink? Can't say I blame them. What about a couple of new PR straplines "Acid peach with malignant aftertaste" or "Alcoholic Furball". Both are accurate. The packaging belongs to a project by Mary of the Fourth Form. The bottle size is too small. The liquid is at best an acquired taste and the margins are too tight. Apart from that it's great!! Success rating out of 25 ­ 5 Total score out of 100 ­ 27 {{DRINKS }}