The retailer has launched the Tesco Cheese Challenge 2003 to discover the best new cheese in Britain.
Any products which are currently not stocked in more than 20 retail outlets are eligible and cheesemakers can enter up to two cheeses in six categories, fresh, mould ripened, semi-soft, hard, blue and speciality.
The winners of the six categories will then go onto be judged and an overall winner decided. Competition organiser Richard Morrice said the winner will then be stocked in Tesco stores at a level appropriate to their capacity, be it big or small.
The competition is being modelled on the retailer's successful beer challenge, and the winning cheese will be marketed in store and within Tesco publications.