Tesco is hoping to refuel interest in a forgotten wine packaging innovation by giving the two wines in one box concept a new outing.
It is following in rival Sainsbury's footsteps by teaming up with Darlington Wines to produce a three-litre box holding two different wines.
The chain is going to keep the same name that Darlington Wines gave the product first time round Duo. Darlington owns the rights to both the name and concept which was ditched by Sainsbury six months after its August 2001 launch.
Now Tesco is to give the Duo concept a new platform by pairing a French Chardonnay Vin de Pays d'Oc and a Chilean Chardonnay, priced at a premium of £14.99. Sainsbury's £12.99 offering contained a white and a rosé wine from France's Anjou region.
Tesco's product development manager, Helen McGinn, said: "Although the packaging innovation was a fantastic idea we thought we needed to do some work on the wine inside. We chose two different styles of Chardonnay so consumers can appreciate the grape is a blank canvas and depends on where it's from."
She added that Tesco was looking at the possiblility of extending the Duo wine box range to offer a white wine and a Beaujolais combo which can both be served from the fridge.