Tesco has an annoying habit of always getting things right ­ and that even seems to be true of its leaflets. When one of our team opened his local freebie, he was not too surprised to see a copy of Tesco News ­ the multiple's regular price newsletter ­ fall out. But when he opened the leaflet he found it contained the latest offering from Somerfield, which had been folded in half around Asda's. Top tip for marketers: make sure your leaflet is exactly the right size to go into a newspaper. That way they will not be folded or, worse still, tucked inside your rivals' leaflets... {{COUNTERPOINT }}

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