Watch the making of Tesco's Love Every Mouthful ad campaign

Tesco has given a behind-the-scenes look at its new ‘Love Every Mouthful’ ad campaign, which features members of staff sharing their “passion for food”.

The advert debuts on Sunday and will be backed by national press, cinema and online activity.

“Love Every Mouthful is not just an ad campaign, it’s going to be a whole active initiative from Tesco, that’s going to be encouraging a change in behaviour in how we eat as a nation,” says Shishir Patel, creative designer, in the video.