Tetley Tea has teamed up with the British Heart Foundation to run an on-pack Healthier Folk Campaign' promotion. The initiative ­ timed to coincide with the BHF's fortieth anniversary ­ aims to raise £200,000 for the charity. A special gold version of Tetley's 240s pack will donate 40p to the BHF per pack sold. And the promotion allows Tetley to push the Tea is good for you' message. Dorothy Sieber, Tetley GB's customer marketing manager, said: "Tetley tea is a naturally rich source of antioxidants, an important part of a healthy diet. The brand is ideally placed to take advantage of the category growth opportunities presented by this." {{MARKETING - P&P }}