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‘Welfare-washing’ Sustainable Chicken Forum slammed by animal rights groups
By Charles Elliman2026-02-20T15:33:00
Source: Getty Images
The cross-industry initiative was designed to drive improvements in chicken welfare while balancing sustainability, net zero ambitions and long-term supply resilience
Animal rights groups have condemned eight companies, owning or franchising 18 brands, for dropping the Better Chicken Commitment (BCC) and signing up to the Sustainable Chicken Forum (SCF).
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