August 25, 1990. Kellogg's has spoken out about Aldi's ultra-low price for 500g boxes of its famous cornflakes. The German discounter sells them for 79p ­ 6p less than its nearest competitor Kwik Save and far below the £1.06 retail reported in the latest The Grocer Price List. Kellogg's sales director Bill Humes this week refused to say whether it supplies the ambitious overseas company direct. But he added: "We don't comment on any individual customer. However, we don't believe that below-cost selling is in the long- term interest of consumers, retailers, wholesalers or manufacturers." {{COUNTERPOINT }}