Cider maker Thatchers has redesigned the packaging for its Thatchers Gold brand.
The brand logo of gold script on a green background features in a new poster campaign the company is planning for later in the summer.
"It was time to give Gold a makeover and bring it to the attention of new drinkers ready to move up from their existing premium or over-ice cider brand," said managing director Martin Thatcher.
He added that he was keen the 4.8% abv cider wasn't seen as an overtly over-ice brand. "The demand from new customers is definitely for an over-ice drink and retailers are looking for products that meet this demand," he said.
"Gold doesn't lose its
flavour served in this way, but we should not lose sight of the fact that there is a large proportion of Gold drinkers who like their cider served in the traditional manner."