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Coca-Cola has started the year as it means to continue - at the top of the soft drink charts. After two years as the most featured of the top five soft drinks brands on promotion, it accounted for 33% of space last weekend.
Coca-Cola stepped up its activity in the soft drinks promotions chart at the weekend taking over half the featured space - more than three times that of its nearest rival Robinsons.
Mary Barnard is known as 'Mrs Health and Wellness' to her PepsiCo colleagues, and it's not difficult to see why. As general manager for Quaker and Tropicana, Barnard is in charge of some of the food and drink industry's healthiest brands -...
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