The Co-operative Group has launched a one-stop media centre to make it easier for companies to advertise across all its businesses.

The move, which the society claims is the first of its kind for a major retailer, will allow the Co-op Group to offer a co-ordinated approach to advertising across more than 30 different channels, including its in-store digital network, which is the largest in Europe, as well as in-store radio, PoS material, direct mail and magazines.

It will also include a media planning website that media agencies and brands can use to find out what advertising opportunities are available at the Co-operative Group before planning a media campaign.

Brands including AOL, PepsiCo and Unilever had already booked marketing campaigns, said Susan Beetlestone, Co-op Group head of commercial marketing.