20 (new) Higgidy


Formed: 2003

Sales: £18.3m

2yr CAGR: 21.4%

Owned by: Camilla Stephens, James Foottit

How? Determinedly artisan piemaker Higgidy has carved out a solid reputation since starting in 2003. The business recently launched a marketing push with experiential, above-the-line and on-pack promo activity.

Slower-growing Fast 50 is hungry for new challengers