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The government’s NPM reforms risk undermining progress
By Kate Halliwell2026-06-10T13:03:00
Proposed changes to Nutrient Profile Modelling will at best slow down – and at worst start to reverse – some of the positive changes in healthier food sales, says Kate Halliwell, chief scientific officer at the Food and Drink Federation
The government is currently consulting on changing the Nutrient Profiling Model (NPM) – the technical measure that decides if a food or drink product is determined to be ‘healthier’ or ‘less healthy’ and so subject to promotion and advertising restrictions.
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