Household Goods

Mark Winter, commercial director at Astonish, with the award

Winner: Astonish

West Yorkshire homecare brand Astonish is extremely ambitious. From opening a £25m facility to expanding into personal care, it’s broadening its consumer base and seeing its revenue surge.

All the while, it’s taken care to maintain its cost-effective credentials, despite the cost of living crisis, and made significant efforts in sustainability efforts by adopting recycled plastic and plant-based ingredients.

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Astonish has demonstrated a deep understanding of consumer needs in the past year, rolling out innovations such as Laundry Liquid and Shake & Fresh carpet freshener. They helped the brand shrug off stiff competition from own label and drive up sales 41%.

A swell in listings also played a part in this success, as the likes of Sainsbury’s, Asda, Morrisons and Waitrose all added Astonish brands to their homecare offers.


  • Astonish
  • Butcher’s Nourishing Food for Dogs
  • Felight by Pets Choice
  • Grub Club
  • Lenor UK
  • Marleybones
  • OceanSaver

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