SME Brand

Love Corn’s Jamie McCloskey and Lily Convey

Winner: Love Corn

Healthier snacking disruptor Love, Corn impressed the judges with its brilliant development of the crunchy corn brand, whose HFSS-compliant credentials stole shelf space from bagged snack giants in this highly competitive category.

In particular it cemented its status as a family-friendly snack by adding a lunchbox-friendly multipack format this year. The clever positioning helped Love, Corn triple its distribution in Tesco and secure a swathe of new listings in Sainsbury’s, Co-op, WH Smith and Ocado. As our judges said, its sales figures “speak from themselves”.

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Its success is the culmination of several years of clever brand building. Outside of grocery, Love, Corn has partnered with airlines, built a DTC business, hosted sampling drives, and successfully launched in the US, where it’s available at 12,000 distribution points – and counting.


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