Champion: Graze Sticky Toffee Oat Boost flapjacks
With this line, Graze set out to achieve the holy grail: a “decadent” snack that is also non-HFSS. The aim was to move further into the “permissible indulgence” space, and create a snack bar that could be enjoyed outside of breakfast.
The brand has been so successful in its mission that our judging panel struggled to believe this sticky toffee flapjack was healthy. Judges loved the “delish” bites, which delivered “flavour in abundance” and had a “luxurious mouthfeel”. They also praised the look and feel of the packaging.
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Innovation is alive and well, as the New Product & Packaging Awards show
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The Grocer’s New Product & Packaging Awards 2023: Snack Bars