Winner: MOJU Vitamin D Shot

Awareness of the critical role played by Vitamin D – and the high levels of deficiency across sun-starved Brits - has soared during the pandemic. Launched in April 2020 MOJU was lightening fast with its response, this Vitamin D shot containing vitamin D3 from a plant source and focusing on all the immunity credentials that UK consumers are (understandably) preoccupied with right now. Ginger, turmeric and orange create a fresh, zingy taste, as well as 396% of the recommended intake of the vitamin, all which has seen the product outperform all expectations in its first year on shelf, say the brand.

The MOJU Vitamin D shot is presented in a nice cute bottle and offers a fantastic zingy flavour of ginger and turmeric. Judges said it felt very natural and would give a good fresh start to the day, as well as boosting all important Vitamin D levels.


  • MOJU Prebiotic 8+ Shots Dosing Bottle
  • SO PERF Raw Coconut Water

With thanks to our sponsors

Sponsorred by NPAs 2021


All the winners of The Grocer’s New Product Awards 2021