DIRTY COW Plant Based Chocolate Salty Susan

Winner: DIRTY COW Plant Based Chocolate Salty Susan

No longer is plant-based eating purely for the calorie conscious with plenty of demand for decadent dairy-free alternatives too. Launched in February 2021 this NPD from the provocatively named Dirty Cow brand caters to exactly this, its Salty Susan bar not only sold in ultra-luxe look packaging but also delivering indulgence inside, with  boutique handmade chocolate, scattered with crumbled chunks of salted pretzels. Described as delicious, creamy and truly gourmet by our judges, the bar proved a match for any traditional


  • BOSH! Luscious Lemon Cake
  • Naughty Vegan 2 Caramel Crunch Cheezcakes
  • Naughty Vegan 2 Cheeky Chocolate Cheezcakes
  • Kallo Veggie Cakes Beetroot & Balsamic

With thanks to our sponsors

Sponsorred by NPAs 2021


All the winners of The Grocer’s New Product Awards 2021