The Berry Collective Mini Berries

Winner – The Berry Collective Mini Berries

This was praised as a “lovely and innovative idea” by The Berry Collective and a great way to expand consumption of strawberries into new on-the-go and snacking occasions. The packs of miniature berries are available in handy grab-and-go sized punnets that judges said represented a really “interesting” way to reframe the fruit, be it as a quick healthy snack or to use in baking or decorating cakes.

The fruit “tasted amazing” and “looked beautiful” with the berries carefully selected for size and presented in an appealing and uniform style, coupled with a compelling price point of just £1 in Waitrose.

Great flavour, great smell and a delicious appearance, all packaged in a format that genuinely attempted to find a point of innovation and differentiation. A “fantastic product”.


  • Florette Superfood Immune Support



With thanks to our sponsors



The Grocer’s New Product Awards 2022: value shines through among winners