The Grocer’s New Product Awards 2022: Frozen Foods

Winner – Birds Eye Seeded Crust Fish Fillets with Linseeds & Sunflower Seeds 

The seeded crust of these Birds Eye fillets was the brand’s first attempt at coating its famous fish in anything other than breadcrumbs and batter. It was a bold move, but one that paid off, according to our judges.

A “great piece of innovation” that genuinely brought something new to the category, they said. It tasted “superb” too, with the combination of linseeds and sunflower seeds adding satisfying texture and flavour – as well as a fantastic visual finish – and cleverly tapping on-trend interest in seeds’ nutritional credentials. The generous coating of crust paired with fleshy white fish garnered plenty of compliments too. “I had to go back for a second portion,” said one judge, who enjoyed the “lovely combination of textures” achieved by the crust.

Clear communication of the recipe’s nutrient punch also impressed, with the combination of the fish and coating of seeds helping to support immune health with the inclusion of vitamin B12, selenium and copper.

Highly commended: Birds Eye Veggie Power Seasoned Butternut Squash & Quinoa

Finalists:

• Heinz Fragrant Coconut Beanz Bowl
• Princes Street Food, Korean Style BBQ Chargrilled Chicken Kebabs
• Young’s Gastro Lightly Dusted Sicilian Lemon and Black Pepper Sole Fillets

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