Asda Extra Special Mezzi Paccheri
A particular hit with our 18 to 34-year-old consumer testers, this pasta (rsp: £1.79) had strong visual impact - and experts felt the 500g pack’s design would draw the eye and attract custom. More than half our consumers felt it was better than other pastas on the market.
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Rice, Pasta & Noodles: Asda Extra Special Mezzi Paccheri