Sainsbury’s TTD Cranberry, Pumpkin & Orange Bloomer

Country Style Foods

Great-looking, this £1.70 400g loaf didn’t disappoint when it came to taste, with 83% of consumers feeling it was “better than what’s out there”. Expert judges were also impressed, describing it as: “Visually stunning,” “all the flavours worked together.”

Silver winner:

The Co-operative Truly Irresistible Mature Cheddar & Jalapeño Loaf

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Tesco Finest triumphs at Own Label Food & Drink Awards