The Shopper Shrink
Dr Paul Marsden is a chartered psychologist at Brand Genetics and UAL, specialising in consumer behaviour
Comment & OpinionThe Shopper Shrink: the psychology behind the perfect Christmas gift
Psychologists have researched what makes a perfect gift, and it’s all fairly simple
Comment & OpinionThe Shopper Shrink: how retail therapy actually works
Effective retail therapy is connected to how, rather than where, we shop
Analysis & FeaturesThe Shopper Shrink: how the ‘lipstick effect’ will drive sales during the downturn
The lipstick effect is a curious phenomenon that describes how female shoppers can display a stronger preference for buying beauty products during a recession
Analysis & FeaturesThe Shopper Shrink: how wearing masks will change how people behave in supermarkets
As retailers wrestle with how to police and enforce the new legislation, here are two shifts in shopper behaviour they need to look out for