Thea Alexander
Comment & OpinionLow-quality challenger pitches bring the movement down
Every time a challenger brand overpromises and underdelivers, or submits a time-wasting application, it makes buyers that bit more cautious about newness, says Thea Alexander, CEO at YF
Comment & OpinionSainsbury’s Future Brands restructure is a vote of confidence
Any brand not currently listed in Sainsbury’s will be feeling somewhat at a loose end right now
Comment & OpinionTesco is rightly backing the innovation agenda
Three criteria are key to the Tesco Accelerator Scheme’s success, says Thea Alexander, CEO at YF
Comment & OpinionHow to recruit and retain better for the modern entry-level sales role
Employers need to recognise how the role has changed, and respond accordingly, says Thea Alexander of Young Foodies
Comment & OpinionWhy do buyers keep crucial knowledge from challenger brands instead of collaborating?
We must work together to get through this incredibly challenging period, says Thea Alexander, founder & CEO of Young Foodies
Comment & OpinionWhy government must help food and drink startups access manufacturing
Manufacturers should receive a financial incentive for working with small fmcg brands, says Thea Alexander, founder & CEO of Young Foodies
Comment & OpinionChallenger brands must act now to avoid a talent shortage
Challenger brands are buzzing but there’s a potential talent shortage looming, warns Thea Alexander of Young Foodies