Theadora Alexander
Comment & OpinionDiscovering innovative small brands is easy. Supporting them is where retailers fail
Retailer SME schemes focus too much on ‘discovering’ new brands without offering proper ongoing support, says Theadora Alexander, co-founder at Young Foodies
Analysis & FeaturesFive tips to help SMEs recharge during lockdown
For the past nine months many founders have been operating on sheer adrenaline, and they’re starting to burn out
Comment & OpinionBig food brand to startup: what to expect when taking the leap
Be prepared for a bit of a culture shock, says Thea Alexander of startup community Young Foodies. And expect to use gut feel over insight.
Analysis & FeaturesNailing your first buyer meeting: 5 tips from food and drink startup founders
The founders of Pip & Nut, Spoon Cereals, Little Moons and Brew Tea Co share their top tips for food & drink entrepreneurs
Analysis & Features5 tips for budding food entrepreneurs from people who have made it
Starting your own food business can be a daunting task. Thea Alexander of startup community Young Foodies rounds up key tips to bear in mind as you get your startup off the ground