Former Ben & Jerry’s sales supremo Michael Lawrence is about to go head to head with the Ben & Jerry’s brand owner, Unilever, with a range of butterfat-based ice creams.
The sales and marketing director of Northern Ireland-based Tickety-Moo is spearheading the launch of the new range, which hits supermarket shelves in mid-February and comes in flavours such as rhubarb crumble & custard and apple & blackberry pie.
Lawrence, who was recruited by Tickety-Moo last November, said that a worthy contender to Unilever’s crown was long overdue.
The sales and marketing director of Northern Ireland-based Tickety-Moo is spearheading the launch of the new range, which hits supermarket shelves in mid-February and comes in flavours such as rhubarb crumble & custard and apple & blackberry pie.
Lawrence, who was recruited by Tickety-Moo last November, said that a worthy contender to Unilever’s crown was long overdue.
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