Former Ben & Jerry’s sales supremo Michael Lawrence is about to go head to head with the Ben & Jerry’s brand owner, Unilever, with a range of butterfat-based ice creams.

The sales and marketing director of Northern Ireland-based Tickety-Moo is spearheading the launch of the new range, which hits supermarket shelves in mid-February and comes in flavours such as rhubarb crumble & custard and apple & blackberry pie.

Lawrence, who was recruited by Tickety-Moo last November, said that a worthy contender to Unilever’s crown was long overdue.