The activity is aimed at reinforcing the brand's association with the Far East, where it is brewed. An on-pack
promotion uses text messaging to offer drinkers the chance to win a trip for two to the Far East. A year’s supply of Tiger and two-for-one vouchers to Wagamama’s noodle chain are also up for grabs.
The promotion will appear on four-packs, 640ml, 330ml and 500ml bottles. Toby Scourse, brand manager at distributor Ubevco, said: “While other brands rely solely on price promotions to drive sales, we are offering consumers excitement but not devaluing our premium product offering.”