Tiger Beer is launching a series of promotions over the next six months aimed at boosting its profile in the UK.
The activity is aimed at reinforcing the brand's association with the Far East, where it is brewed. An on-pack
promotion uses text messaging to offer drinkers the chance to win a trip for two to the Far East. A year’s supply of Tiger and two-for-one vouchers to Wagamama’s noodle chain are also up for grabs.
The promotion will appear on four-packs, 640ml, 330ml and 500ml bottles. Toby Scourse, brand manager at distributor Ubevco, said: “While other brands rely solely on price promotions to drive sales, we are offering consumers excitement but not devaluing our premium product offering.”