Italian rice brand Riso Gallo is to target time pressed risotto lovers in an ad campaign for its new Risotto Pronto range. The campaign aims to promote the timesaving properties of the new range which takes 12 minutes to prepare. The advertising will appear in Sainsbury, Safeway and Waitrose food magazines, on poster sites in the London Underground, as well as mock coupon strip ads in the Evening Standard. The strips offer 40 minutes off' in a spoof coupon. {{P&P }}