Barr Soft Drinks is splashing out £300,000 on a cinema-related promotion for Tizer over the Easter holiday period. The in-cinema part of the campaign includes foyer TV, on-screen credits and sampling in UCI cinemas. The campaign will run through all the teen (under 18s) films over the Easter holiday break. An instant win on-pack promotion will give Tizer drinkers the chance to win one of 5000 UCI cinema tickets. This will be backed up by radio, e-mail messaging and door-to-door leafleting. The entire promotion lasts for two months. Barr quotes 12-week figures from ACNielsen that show a 6.5% sales growth for Tizer (for the 12 weeks ending January 27 2001 compared with the 12 weeks ending 24 January last year). {{MARKETING - P&P }}

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