The retail price of Andrex toilet tissue has risen for the first time in five years. The Grocer 33 this week shows that the 10% price hike announced by Kimberly-Clark on July 1 has come into effect and means a 20p increase across all stores. Marketing director Joe Bromilow said: "This is a manufacturer increase because of the high price of pulp ­ the first since 1995. "Brands like Andrex will go up but competitors' brands will follow." Kleenex facial tissues have also been affected. - See page 31. {{NEWS }}