The retail price of Andrex toilet tissue has risen for the first time in five years.
The Grocer 33 this week shows that the 10% price hike announced by Kimberly-Clark on July 1 has come into effect and means a 20p increase across all stores.
Marketing director Joe Bromilow said: "This is a manufacturer increase because of the high price of pulp the first since 1995.
"Brands like Andrex will go up but competitors' brands will follow."
Kleenex facial tissues have also been affected.
- See page 31.
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