The TV advertising, part of an £8.5m support package for the brand, is aimed at its target audience of consumers in their mid to late 30s.
Diageo said Quinn's was its biggest product launch in five years and it hoped the launch would reinvent the ready-to-drink category by presenting a segment with a more sophisticated image. Not only was it was a new approach for the category, but the advert clearly demonstrated the fact that the drink is 100% fruit.
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