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Werther's Original is hoping to increase its appeal with younger consumers with the UK launch of Caramelts. The bags of individually wrapped caramel-flavoured chocolates (rsp: £1.99) are the fourth addition to Werther's Original Chocolate...
Werther's Original is attempting to boost the appeal of bagged chocolates to the older generation with its first range of chocolates. The Storck-owned confectionery company is investing £10m in marketing for the new year launch, which...
Werthers Original Budget: 4m Manufacturer: Bendicks It was a case of out with the old and in with the new in the latest advert for butter candy Werthers Original, with the much-loved grandfather figure finally pensioned off. In...
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