3 (3) Carlsberg
Sales: £377.4m Growth: -8.6%
Price isn’t everything in lager. Carlsberg’s average price only climbed 1.5% in the past year yet it’s suffered the steepest slump of the big four lagers. It is fighting back: in February it launched Carlsberg Citrus to tap the weaker, fruitier beer trend and a month later invested £4m in TV ads for the core brand. It’s also the Premier League’s official beer from next season.