John Bradbury is the new off-trade sales director at Whyte & Mackay.

Bradbury joins the whisky producer on 1 July from Anheuser-Busch where he is director of sales for off-premise. He has spent more than 10 years at the brewer, joining as director of sales for retail and working in a variety of sales roles including field sales director.

He replaces Simon Oldham who moved up to the role of UK MD in December. "Not only does John have a fantastic record in implementing and delivering strategies, he is in-tune with what customers want, which will make him instrumental to our trade marketing plans," Oldham said.

Bradbury added: "I am thrilled to be appointed Whyte & Mackay off-trade director as not only is it a dynamic, forward-thinking company, it also has a portfolio of great brands."