Expert's verdict: 5/10
?At this price point I would be more inclined to go for a fresh option instead of this microwaveable version. Saying that, I think it may appeal to people who are looking for a hot snack or lunch option as an alternative to instant noodles or soup. The packaging is attractive and gives the product a premium look, which helps to justify the price. The paninis tasted OK but I wouldn't go out of my way to try them again. The result once microwaved was artificial and there was too much sauce and not enough filling. These would work well if sold through a forecourt, where microwaves are available.
Nigel Ashton, category controller, Nisa-Today's
Consumer's verdict: 5/10
?These were quite tasty and had good flavours. I preferred the bacon one to the chicken variety and I was dubious as to whether they would be crispy or not. Often products such as these can be too soggy but these firmed up well. They were easy to put together so it is something you could make on the go. However, I felt there was too much packaging. The product was also expensive and you could make this yourself fairly easily for a lot less. If I were going to buy them, which I probably won't, I would expect to pay about £1 less.
Sara Wilkinson, photographer, Manchester
A year down the line... Persil and Surf Small & Mighty Company: Unilever UK Launch price: Persil Small & Mighty £3.69; Surf Small & Mighty £2.89 Today's price: launch price
With Small & Mighty, Unilever aimed to do for laundry detergents what had already been done for fabric softeners by launching concentrated versions of two of its biggest brands.
A year on the new
products have proved a success. The company said the products have met expectations with a combined retail sales value of £23.6m [IRI to 6 October].