Expert's verdict:5/10
The packaging is confusing and the message about what the product gets lost. The wacky design may lead to trial purchase but it's more child-orientated. When I opened the bag, there was a nice aroma but the taste does not last long on the palate and becomes bland. I think 55p is expensive for this snack compared with others but I think the packets look different from other products in the snack fixture.
Nigel Ashton, category controller, Nisa-Todays
Consumer's verdict9/10
The product has colourful and eye-catching packaging and should stand out in the shops. The flavours are clearly differentiated and it's a very good concept. I would buy these instead of fatty potato crisps. They're baked, which makes them appealing to someone who's trying to lose weight. The smell isn't intrusive and they are moreish. I thought Worcestershire sauce would be my least favourite flavour, but I really liked it. I also liked the strawberry flavour and Marmalade was also tasty. But I think the ideal price would be 45 to 50p.
Ade Rahman, payroll manager, Addington, Surrey
A year down the line... Nákd and Trek Company: Natural Balance Foods Launch price: Nákd, 89p; Trek, 99p Today's price: Nákd, 89p; Trek, 99p Acid test verdict: Two stars
Since Nákd and Trek snack bars hit shelves, the duo now has listings in Tesco and Sainsbury's, and health food stores such as Holland & Barrett. The company is discussing listings for this year with the remaining multiples. It said the range exceeded sales expectations and is adding four nibble-sized bars and flavoured raisins to the Nákd portfolio. It also plans to expand the Trek range with organic options later this year.
The packaging is confusing and the message about what the product gets lost. The wacky design may lead to trial purchase but it's more child-orientated. When I opened the bag, there was a nice aroma but the taste does not last long on the palate and becomes bland. I think 55p is expensive for this snack compared with others but I think the packets look different from other products in the snack fixture.
Nigel Ashton, category controller, Nisa-Todays
Consumer's verdict9/10
The product has colourful and eye-catching packaging and should stand out in the shops. The flavours are clearly differentiated and it's a very good concept. I would buy these instead of fatty potato crisps. They're baked, which makes them appealing to someone who's trying to lose weight. The smell isn't intrusive and they are moreish. I thought Worcestershire sauce would be my least favourite flavour, but I really liked it. I also liked the strawberry flavour and Marmalade was also tasty. But I think the ideal price would be 45 to 50p.
Ade Rahman, payroll manager, Addington, Surrey
A year down the line... Nákd and Trek Company: Natural Balance Foods Launch price: Nákd, 89p; Trek, 99p Today's price: Nákd, 89p; Trek, 99p Acid test verdict: Two stars
Since Nákd and Trek snack bars hit shelves, the duo now has listings in Tesco and Sainsbury's, and health food stores such as Holland & Barrett. The company is discussing listings for this year with the remaining multiples. It said the range exceeded sales expectations and is adding four nibble-sized bars and flavoured raisins to the Nákd portfolio. It also plans to expand the Trek range with organic options later this year.
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