The Advertising Standards Authority could become responsible for the regulation of TV and radio advertising under proposals from Ofcom to create a one-stop-shop for consumer complaints.
The ASA currently regulates non-broadcast advertising, including newspapers, magazines, poster sites, cinemas, internet ads, direct mail, and text messaging.
But Ofcom is to seek parliamentary approval for the self-regulating body’s remit to extend to broadcasting advertising content. Ofcom would transfer ownership of the broadcasting advertising codes as well as complaints handling to the ASA but would maintain a right of veto on any proposed changes.
It would also continue to be responsible for other areas, such as political advertising, the amount of advertising that can be shown on TV and sponsorship regulation.
The Advertising Associations’ director, Andrew Brown, welcomed the proposals.Welsh bottled water brand Ty Nant is about to serve up its second year of involvement with the Stella Artois Tennis Championships, which begin on June 7 at London’s Queens Club.
Ty Nant is the official bottled water supplier after signing a sponsorship deal last year, lasting for three years.
TV coverage of last year’s tournament - used by many of the world’s top ranked players such as Tim Henman and Andre Agassi as a warm-up to Wimbledon - reached 150 million homes worldwide.
Ty Nant’s general manager for sales and marketing, David Relph, said the brand’s continuing presence on court during the seven-day championship would boost its profile.
“This firmly establishes Ty Nant on an international level, building worldwide recognition and reputation for the brand.”