IPC Media is set to raise its profile by providing the entertainment and news content for the Big Brother website. IPC's award-winning site, BEME.com has been asked to provide the Big Brother site with daily stories from its entertainment and news channels until the conclusion of the hit docu-soap. BEME's executive editor Eleni Kyriacou commented: "MSN's Big Brother site is great fun and BEME is an integral part of it. With our ability to update content on a rolling basis, we're supplying a content feed that means MSN users are up to date with the latest Big Brother stories. As the series develops we expect interest to reach fever pitch again." {{CTN }}