The market for slimming foods has maintained steady growth between 1995 and 1999. Even when inflation is taken into account, sales have continued to rise. The British consumer continues to get fatter. In 1993, the average weight of an adult man was 78.9kg. By 1998, it was 80. For women, the figures are 66.6kg and 68.3kg. The European Congress on Obesity has claimed that by the year 2030 between 60% and 70% of the population of Europe will be overweight, and 40% to 50% obese. Despite this, membership of slimming clubs other than Weight Watchers has been falling steadily over the past 10 years. Although the number of people attempting to slim is higher now than in 1980, only around 4% of slimmers are members of an organised slimming club. Meal replacements dominate the slimming foods market, accounting for 90% of value sales. However, sales have slowed in recent years, with growth of just 10% between 1997 and 1999, compared with 15% growth between 1995 and 1997. In contrast, the Very Low Calorie Diet sector has seen no change in its market size since 1997, remaining niche. Up until 1995, sales of appetite suppressants and controllers slowed. However, new types of weight loss pills appear to have revived sales. In terms of retail sales of meal replacements and diet pills, the main threat to chemists continues to be the grocery multiples. More than two thirds of sales are through chemists, but sales through multiple grocers, health food stores, mail order and internet suppliers are growing. {{P&P }}