Brylcreem is stiffening its resolve to get new grooming products to market with three launches. The brand, owned by Sara Lee Household & Body Care UK, is getting the additions of new Gel Shots, Natural Look Gel and ‘Rock’ Hard Wax to its Next Generation Gels portfolio from this autumn.
The former will be the first UK appearance of a format that has already been doing the rounds elsewhere in the world - single-serve ‘shots’ which contain enough gel for one application.
Aimed at guys on the go, Shots will come in packs of six and are said to be ideal for holidays, nights out on the town and for after sport.