Buckley will be responsible
for driving the distribution of brands such as Guylian Seashells, Opus and La Trufflina.
Buckley joins as the company launches its 40g Seashell Bar.
His appointment also came as the company announced it had struck a deal with SHS Sales & Marketing, which will take over distribution of its products from May 1, 2004, from Jenks Sales Brokers.
Buckley joins from Ferrero UK where he was channel director for impulse. He worked for the company for 13 years, and Prior to that he worked for Duracell.