The report reveals that Britons skipped an average of 113 breakfasts a year per person in 2003, and Datamonitor forecasts this will increase to almost 120 in 2008.
In comparison, Europeans missed on average 71 breakfasts a year per person in the same year. “Convenience and time pressures are more apparent in the morning. Even when consumers are having breakfast at home they are taking less time to prepare it,” comments Daniel Bone, consumer analyst at Datamonitor.
The report also showed that out-of-home meal consumption is increasing in Britain, accounting for 31.6% of all eating occasions in 2003, and rising to 35% by 2008, according to Datamonitor.
Time pressures also mean that spending on snacks is set to increase by 20%, rising to 44% of all eating occasions by 2008. This means that a typical consumer will snack on 27.4 more occasions in 20098 than in 2003. “Consumers increasingly view snacks as a positive part of their daily nutrition and are demanding healthier, and more filling options,” comments Bone.
The UK also leads Europe in spending on food for the workplace, with other countries in Europe tending to favour longer lunches in restaurants or canteens.